MediaCom put this year's dmexco motto "Lightening the Age of Transformation" into practice through exclusive guided tours for its clients
The leading digital marketing trade fair and conference dmexco took place in Cologne on September 13th & 14th, 2017 under the motto “Lightening the Age of Transformation”. 1.100 exhibitors, more than 570 international top speakers and about 40.000 visitors got together to discuss and experience digital trends and business ideas.
For the first time this year, MediaCom organised guided tours for its clients and client leads in cooperation with some of the most prominent vendors on the market. The tours dealt with the three trending topics Addressable TV, Artificial Intelligence and E-Commerce and were the perfect frame for personal conversations and experiences of digital innovations.
We have put together a summary of key learnings that all marketers need to take on board from our guided tours, the digiconomy’s key topics Brand Safety and Data as well as our recommended dmexco speaker slots.