News

MediaCom tops Festival of Media Global shortlist

FOMG2021

MediaCom has topped the Festival of Media Global Awards shortlist with 43 separate nominations.

The work represents 20 different campaigns on behalf of 17 brands from 12 countries. Two campaigns have been shortlisted five times. Our work for Pedigree in Croatia, which used digital out-of-home to track dogs in order to get the attention of their owners landed five different places, while the global launch of PS5 for Sony PlayStation has also been nominated in five categories.

The credit list extends right across the MediaCom network, with Israel winning seven shortlists for its work on Similac and Always, while the US has two separate campaigns for Ally Bank and work for Uber shortlisted in multiple categories, also totalling seven mentions.

MediaCom Turkey secured six shortlists for its work on adidas and Carrefour while teams in China, Russia, Malaysia, Norway, Singapore, South Africa and Vietnam are also represented.

MediaCom is the 2020 Agency Network of the Year at the Festival of Media Global, Eurobest and also Adweek’s Global Agency Network of the Year.

The full list of shortlisted entries is:

Best Branded Content

Celebs Go Virtual Dating, Wrigley’s Extra - MediaCom UK

Best Campaign for a Celebration, Observance or Awareness Day

Virtual Bat Mitzvah, Always - MediaCom Israel

Best Campaign for a Local Brand

Animal Crossing, Ally Bank - MediaCom USA

The first bank to accept reddit gold, Ally Bank - MediaCom USA

Best Communications Strategy

Dove asks China to put pleasure first, Dove - MediaCom China

PS5: 2020’s Biggest Entertainment Launch, PlayStation – MediaCom Global

Move What Matters, Uber – MediaCom USA

Best Direct to Consumer Marketing Campaign

Ramadhan lockdown, Redoxon - MediaCom Malaysia

Addressable TV Shopping Platform, Carrefour - MediaCom Turkey

Wolf Blass Wednesdays, Wolf Blass - MediaCom UK

Best Distribution and Amplification of Content

Those Who Know, Know, Kræsj Pink - MediaCom Norway

PS5: 2020’s Biggest Entertainment Launch, PlayStation - MediaCom Global

Best Engagement Strategy

The Uncancelled Cup, adidas - MediaCom Turkey

The first bank to accept reddit gold, Ally Bank - MediaCom USA

Best Event or Experiential Campaign

Virtual Bat Mitzvah, Always - MediaCom Israel

The Launch of PlayStation 5, PlayStation - MediaCom UK

Best Integrated Campaign

My Skin, My Way, Gillette Venus - MediaCom South Africa

Best Launch or Relaunch Campaign

Those Who Know, Know, Kræsj Pink - MediaCom Norway

Best Local Execution of a Global Brand

Virtual Bat Mitzvah, Always - MediaCom Israel

The Launch of PlayStation 5, PlayStation - MediaCom UK

Best Response to COVID-19

Similac Touch, Similac - MediaCom Israel

The Uncancelled Cup, adidas - MediaCom Turkey

Move What Matters, Uber – MediaCom USA

Best Use of Digital Media – Mobile

Animal Crossing, Ally Bank - MediaCom USA

Best Use of Digital Media - Social Media

Berocca - Get Superchared at 2PM, Berocca - MediaCom Vietnam

Best Use of Digital Media – Technology

Doogvertising, Pedigree - MediaCom Croatia

Similac Touch, Similac - MediaCom Israel

Best Use of Digital Media – Web

Tracing the goodness of Dobry, Dobry - MediaCom Russia

Winning Retail Search, adidas - MediaCom Singapore

The Uncancelled Cup, adidas - MediaCom Turkey

Animal Crossing, Ally Bank - MediaCom USA

Best Use of eSports and Gaming

The Uncancelled Cup, adidas - MediaCom Turkey

Best Use of Real-time Marketing

Doogvertising, Pedigree - MediaCom Croatia

Best Use of Traditional Media - Print and Publishing

My Viv, Ann Summers - MediaCom UK

Best Use of Traditional Media – Out-of-Home

Doogvertising, Pedigree - MediaCom Croatia

The Launch of PlayStation 5, PlayStation - MediaCom UK

Best Use of Traditional Media – TV

Addressable TV Shopping Platform, Carrefour - MediaCom Turkey

Brand Bravery Award

Doogvertising, Pedigree - MediaCom Croatia

Similac Touch, Similac - MediaCom Israel

Impact Award

Dove asks China to put pleasure first, Dove - MediaCom China

Similac Touch, Similac - MediaCom Israel

Growing kindness together, Dobry - MediaCom Russia

The Creative Use of Media Award

Doogvertising, Pedigree - MediaCom Croatia

Inspiration gesucht?

Jetzt anmelden, um von unseren Thought Leaders über Markenwachsum und Mediatrends informiert zu werden.

Newsletter
CTA right arrow