New Business

MediaCom tops COMvergence new business ranking for 2021

Comvergence 2021

MediaCom has picked up more new business by value than any other agency in 2021, according to the latest report from COMvergence.

The network picked up $2.87bn in billings from new clients, the highest figure of any media network. Key wins and business consolidations included The Coca-Cola Company, Google and Bayer AG.

The agency also retained a remarkable $1.08bn of billings with a multitude of clients opting to stay with MediaCom.

The COMvergence Media Agency New Business Barometer global study is based on more than 4,400 global, multi-market and local media pitches and moves completed during the year 2021, across 47 markets and covers $40.7bn of media spend.

In total, around 20% of the global media agency billings studied by COMvergence was reviewed in 2021, the highest portion of reviewed agency billings it has ever recorded.

MediaCom has had fantastic years in both 2020 and 2021, attracting a host of new brands to the MediaCom family and this performance reflects the hard work and innovative thinking of our teams around the world. I am hugely proud of this achievement, and I know that we are all working hard to match it in 2022.

Nick Lawson, MediaCom Global CEO

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