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China
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Work
Mars Wrigley - Extra
Time to Shine - Real Time Olympics
We made Wrigley's Extra part of the 2016 Olympics without being a sponsor through a content partnership with Tencent. Extra became the 3rd most talked about brand of the Olympics and market share grew by 2%.
GSK | Flixonase
Data driven discoveries, data driven growth
Flixonase’s team wanted to convert as many category users as possible and broaden their user base, as only 1.3% of all Chinese people are in the market for their product nasal spray for allergies.
Mars Wrigley | Doublemint
Don’t wait for WiFi to connect
People have fleeting opportunities to connect that disappear in seconds. We helped Doublemint extend these moments via WeChat SCAN by encouraging people to connect both personally and digitally through WiFi.
Shell
Tracking truckers for deep consumer insights
Traditional research methods fail when it comes to gaining insights into Shell’s core target audience; truck drivers. To overcome this, we revolutionized methods for tracking their behavior with ‘Beehive’, groundbreaking technology which enabled us to generate more data than ever.
P&G | Gillette
Virtual action for a really close shave
To show consumers that the Fusion ProGlide Razor gives the closest shave possible, we decided to reward buyers with a 360-VR experience that brought them closer to the action than they would have ever thought possible.
P&G | Rejoice
Intimacy via hair touch
We gave young women a romantic moment with their pop idol William Chen, hijacking the video chat feature on their smartphone to create bespoke videos with them and the man of their dreams, resulting in a sales spike of 500%!
News
People
Rupert McPetrie
CEO
Rupert leads three offices in Shanghai, Beijing and Guangzhou and is responsible for delivering the structure, organisation and talent to drive MediaCom’s System Thinking approach in China.
Nedra Chian
COO
With over 16 years of GroupM work experience, Nedra ensures that MediaCom has the right operating structure and is set up to best service our clients and partners not just today, but also tomorrow.
Christian Solomon
CDO
A China veteran, Christian leads the agency’s digital capability, building on the unique agency positioning focused on engaging consumers through Content + Connections.
Peter Petermann
Chief Strategy Officer
With over ten years’ experience as a CSO, Peter’s role is to define the most relevant content and the most effective connections and to build the most powerful communications ecosystem for MediaCom’s clients.
Wei-Wei Pan
Commercial Director
With her commercial experience in banking, manufacturing and advertising, Wei-Wei provides commercial solutions backed by a solid understanding of stakeholders' needs, and ensures maximum profitability and value from the business.
Philip Romans
Managing Director, Guangzhou
With his rich blend of agency, client side, and creative experience, Phil drives MediaCom's growth and performance in South China.
Yoyo Zhao
Managing Director, Beijing
Yoyo is a homegrown leader, having risen through the GroupM ranks over the last 15 years. She is responsible for the development of MediaCom Beijing’s talent, product, and client solutions and thrives when working as one team to achieve tough goals.
Contact
Beijing
Room 1205B, Jin Bao Tower
89 Jing Bao Street
Dong Cheng District
Beijing 100005
Office hours
Mon-Fri 9am-6pm
Guangzhou
8/F, Development Center 3 Lin Jiang Road
Pearl River New City
510623
Guangzhou
Office hours
Mon-Fri 9am-6pm
Shanghai
21F (WPP Campus)
399 Hengfeng RD
200070
Shanghai
Office hours
Mon-Fri 9am-6pm
