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China
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Mars Wrigley - Extra
Time to Shine - Real Time Olympics
We made Wrigley's Extra part of the 2016 Olympics without being a sponsor through a content partnership with Tencent. Extra became the 3rd most talked about brand of the Olympics and market share grew by 2%.
GSK | Flixonase
Data driven discoveries, data driven growth
Flixonase’s team wanted to convert as many category users as possible and broaden their user base, as only 1.3% of all Chinese people are in the market for their product nasal spray for allergies.
Mars Wrigley | Doublemint
Don’t wait for WiFi to connect
People have fleeting opportunities to connect that disappear in seconds. We helped Doublemint extend these moments via WeChat SCAN by encouraging people to connect both personally and digitally through WiFi.
Shell
Tracking truckers for deep consumer insights
Traditional research methods fail when it comes to gaining insights into Shell’s core target audience; truck drivers. To overcome this, we revolutionized methods for tracking their behavior with ‘Beehive’, groundbreaking technology which enabled us to generate more data than ever.
P&G | Gillette
Virtual action for a really close shave
To show consumers that the Fusion ProGlide Razor gives the closest shave possible, we decided to reward buyers with a 360-VR experience that brought them closer to the action than they would have ever thought possible.
P&G | Rejoice
Intimacy via hair touch
We gave young women a romantic moment with their pop idol William Chen, hijacking the video chat feature on their smartphone to create bespoke videos with them and the man of their dreams, resulting in a sales spike of 500%!
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People
Rupert McPetrie
CEO
Rupert leads three offices in Shanghai, Beijing and Guangzhou and is responsible for delivering the structure, organisation and talent to drive MediaCom’s System Thinking approach in China.
Peter Petermann
Chief Strategy Officer
With over ten years’ experience as a CSO, Peter’s role is to define the most relevant content and the most effective connections and to build the most powerful communications ecosystem for MediaCom’s clients.
Michelle Yin
Commercial Director
Michelle’s role is to provide commercial solutions to extract maximum profitability and value from the business. She believes a solid understanding of the business and effective partnership with stakeholders is the key to MediaCom’s success.
Edie Xie
Head of Talent
After eight years with Unilever, Edie joined in 2016 and is responsible for developing and driving innovative talent initiatives and solutions through areas of talent attraction, development and engagement.
Yang Jiao
Managing Director, Beijing
Yang has been leading the MediaCom Beijing office since 2011. As Managing Director, his role ranges from client relationship management and business development, through to talent development and corporate culture.
Contact
Beijing
Room 1205B, Jin Bao Tower
89 Jing Bao Street
Dong Cheng District
Beijing 100005
Office hours
Mon-Fri 9am-6pm
Guangzhou
8/F, Development Center 3 Lin Jiang Road
Pearl River New City
510623
Guangzhou
Office hours
Mon-Fri 9am-6pm
Shanghai
21F (WPP Campus)
399 Hengfeng RD
200070
Shanghai
Office hours
Mon-Fri 9am-6pm