events


DIGITALMIX@MEDIACOM AM 11. JUNI 2019

HOW INNOVATION DRIVES GROWTH

Wachstum ist das, was alle Marken wollen, aber heute scheint es schwieriger als je zuvor zu sein. Die Herausforderungen von heute ermutigen uns auch, anders zu sein. Im DIGITALMIX @ MEDIACOM vom 11. Juni 2019 zeigen wir den Weg zu beschleunigtem, skalierbarem Wachstum durch Kundenorientierung und aufstrebende Technologie:

  • Bianca Best, internationaler Global Managing Director: “Emerging Technologies & Scalable Growth: Bringing Tomorrow into Today “
  • Head of Marketing André Franz, BSH Home Applicance Group: “Home Connect – kochen wir uns in Zukunft?”
  • Research Associate Universität Zürich, Alex Mari: “Was bedeutet der Aufstieg des maschinellen Lernens für Marketingfachleute?”

Wir freuen uns auf spannende und abwechslungsreiche Gespräche bei einem “IOT on the rocks”

“Emerging Technologies & Scalable Growth: Bringing Tomorrow into Today”

BIANCA BEST, MEDIACOM GLOBAL MANAGING DIRECTOR OF BLINK & STRATEGIC PARTNERSHIPS

Bianca will talk about how combining customer-centricity with emerging technology is key for successful brands today. Bringing ‘intra-preneurialism’, bravery and experimentation into your organisation and activating rapid pilots is the way to embrace this age of acceleration we’re working within. Learn how to innovate fast and drive accelerated, scalable growth and see case studies of brands using tech effectively.

About Bianca Best

Bianca Best leads transformational growth through emerging technology. Running Mediacom’s global innovation division, Blink, she partners specialist tech start ups with brands to drive accelerated, scalable growth. In 2004 she pioneered The Bespoke Gift Company, an online platform connecting retailers, customers and a freelance workforce seamlessly together for the first time. She heralds rapid learning as key with tech-enabled knowledge sharing providing exciting thrust, both personally and in business. “Today’s age of acceleration generates endless new ideas and possibilities with vast potential impact. Success comes when we step headlong into it with a brave, experimental, entrepreneurial mindset. I am hell bent on seizing it every which way.

«Home Connect – Kochen wir in Zukunft noch selber ?»

ANDRÉ FRANZ, HEAD OF MARKETING BEI BSH HOME APPLIANCE GROUP

Die Konsumenten verändern sich: Die Art, wie sie kochen und ihre Hausarbeit erledigen, ist nicht mehr dieselbe wie vor einigen Jahren.

Was heisst das für einen Hausgerätehersteller wie die BSH? Wie sehen die individuellen und digitalen Dienste in der Küche der Zukunft aus?

Über André Franz:

André Franz ist Marketing Director bei BSH Home Appliances in der Schweiz. Neben den Marken Bosch, Siemens, Gaggenau und Neff verantwortet er die neu etablierte Marke Home Connect.

In der Vergangenheit arbeitete er für Firmen wie BMW, MINI und Outdoorchef Barbecue.

„In meiner gesamten Karriere war ich von der Aufgabe getrieben, technische Produkte in den Lebensstil der Verbraucher zu bringen, um ihnen ein einzigartiges Erlebnis zu bieten.

“The Rise of AI and Machine Learning”

ALEX MARI, RESEARCH ASSOCIATE, UNIVERSITY OF ZÜRICH

Why (and how) do you infuse machine learning into your marketing process?

Designing an AI-driven strategy requires managers to systematically evaluate marketing needs in terms of automation, optimization, and augmentation in relation to the searched benefits of predicting behaviors, anticipating needs, and hyper-personalizing messages.

Alex Mari explores this strategic process with research-based conceptual frameworks and practical examples.

About Alex Mari

Alex Mari is a Research Associate at the Chair for Marketing and Market Research at the University of Zurich where he studies the impact of machine learning on consumer-brand relationships. He is a lecturer, entrepreneur, and digital marketing executive.

“Human & Machine collaboration for the Greatest!”

CINDY SHEN, BUSINESS DEVELOPMENT SPECIALIST GREENHOUSE

According to the book “The Second Machine Age” by Erik Brynjolfsson and Andrew McAfee, a human player aided by a machine could beat a computer. This means that combining skilled marketing people with cutting edge technology is a winning combination. So, how do you proceed, in order to get the best results with this new technology? Let’s explore it on the 11th of June!

About Cindy Shen:

Cindy has been working in Greenhouse Group_Tech for 3.5 years. She joined LemonPI as Project Manager with responsibility for rolling out LemonPI within GroupM Europe. One year later, Cindy became a Business Development Manager within the LemonPI onboarding team where she was responsible for international client service, dynamic creative optimization strategy and product development. And this year, Cindy has taken on this new challenge in rolling out Bidwiser_ the award winning custom bidding algorithm from Greenhouse Group

Prior to LemonPI, Cindy worked in several creative agencies for 10 years where she worked on Coca-Cola, Unilever, The North Face, Oakley, Converse and Air New Zealand.

Datum: 11. Juni 2019

Location:  Smith and de Luma

Grubenstrasse 27

8045 Zürich

www.smithanddeluma.ch

Programm:

16:30 WELCOME & GET TOGETHER

16:45 KEYNOTE

17:15 MINI PITCHES MIT KONKRETEN CASES  & FRAGEN

18:30 TALK & BARKEEPING & FINGERFOOD & MUSIC

Es stehen begrenzte Plätze zur Verfügung. Daher gilt:

First come, first serve! Hier anmelden

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