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Kevin Johnson – Chief Executive Officer

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Kevin Johnson is a seasoned media professional who brought 20+ years of industry experience across agencies and categories with him when he joined MediaCom as the Chief Client Officer in 2014. Less than a year later he was appointed as CEO and since then has helped the agency grow it’s footprint outside of Media Planning & Buying to include Content Creation, Business Analytics, and most recently creating divisions that serve Sports & Entertainment and connecting with diverse communities. Since he has been in role, MediaCom has seen significant new business growth with the addition of brands like Uber, Hotels.com, Aldo, Roots, Sony, BC Lotteries, Duracell and Adidas.

Kevin stands out as a leader in the media industry for professional success but more than that, for his commitment to actively participating and impacting the industry and world around him. He believes strongly in the importance affecting meaningful change in the community and encourages his teams and clients to do the same – which has led to significant support for a long list of charitable organizations: The Heart & Stroke Foundation, The Daily Bread Food Bank, Canadian Blood Services, Sick Kids, the Canadian Cancer Society’s Run for the Cure, and Skylark Children, Youth and Families.

Continuing this belief on a personal level, Kevin is a dedicated community mentor in Rexdale (where he grew up), a strong supporter of Trust 15, a group that provides social and educational tools to success in society through mentorship and serves on the board of the Children’s Wish Ontario Chapter and Hot Docs International. A proud father of three, Neveah 12, Keenan 11, and Cali 7; Kevin is a true family man and loves nothing more than family time with a game of Trouble.

Philosophy

Seeing the Bigger Picture means that our network of 8,000 people help our clients look beyond the boundaries of traditional media to uncover new ideas and unlock growth. We challenge conventional thinking to build, optimise and drive our clients’ businesses forward at scale, as well as leading our industry in critical areas such as diversity, inclusion and sustainability.

Partnerships

Collaboration with our WPP and GroupM networks, as well as our clients’ agency partners, is key. This gives us access to the richest data sets and expertise in the world, allowing us to work in increasingly agile ways to provide a full scope of robust and innovative solutions to deliver exceptional results.

People

We’ve invested in People First, Better Results for over two decades – it’s the lifeblood of our agency with diversity and inclusion at its core. It means going above and beyond to provide full person wellbeing and career growth for everyone – allowing our talent to maximise their potential both personally and professionally.

Technology

Everything we do is underpinned by our award-winning digital and technology capabilities. Our world-first planning platform, The System, unites our people giving us the ability to provide consistent, data-led solutions for every client. We harness our deep relationships with technology partners to create campaigns that deliver unrivalled results.

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