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We are People First

Kevin Johnson – Chief Executive Officer

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Kevin Johnson is a seasoned media professional who brought 20+ years of industry experience across agencies and categories with him when he joined MediaCom as the Chief Client Officer in 2014. Less than a year later he was appointed as CEO and since then has helped the agency grow it’s footprint outside of Media Planning & Buying to include Content Creation, Business Analytics, and most recently creating divisions that serve Sports & Entertainment and connecting with diverse communities. Since he has been in role, MediaCom has seen significant new business growth with the addition of brands like Uber, Hotels.com, Aldo, Roots, Sony, BC Lotteries, Duracell and Adidas.

Kevin stands out as a leader in the media industry for professional success but more than that, for his commitment to actively participating and impacting the industry and world around him. He believes strongly in the importance affecting meaningful change in the community and encourages his teams and clients to do the same – which has led to significant support for a long list of charitable organizations: The Heart & Stroke Foundation, The Daily Bread Food Bank, Canadian Blood Services, Sick Kids, the Canadian Cancer Society’s Run for the Cure, and Skylark Children, Youth and Families.

Continuing this belief on a personal level, Kevin is a dedicated community mentor in Rexdale (where he grew up), a strong supporter of Trust 15, a group that provides social and educational tools to success in society through mentorship and serves on the board of the Children’s Wish Ontario Chapter and Hot Docs International. A proud father of three, Neveah 12, Keenan 11, and Cali 7; Kevin is a true family man and loves nothing more than family time with a game of Trouble.

Urania Agas – President

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Urania Agas is the President of MediaCom Canada, responsible for the day-to-day operations of the agency, strategic planning and team leadership. During her 9-year tenure at MediaCom, she has led both local and global businesses, building strong client partnership, driving operational excellence and developing talent into senior roles. Her experience across categories includes clients like Expedia Group, CIBC, Canadian Tire, Kraft and P&G, to name a few. She is an inspiring, determined leader, partnering with our CEO and MediaCom’s senior leadership to continue to deliver the very best our agency has to offer.

Ken Lee – Chief Financial Officer

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As Chief Financial Officer for MediaCom Canada, Ken manages the company’s bottom line. With 20+ years of financial management experience, treasury, corporate administration - Human Resource and Legal, coupled with a strong involvement and leadership role in the operations for all divisions, Ken is a well-respected manager and quarterback for MediaCom’s financial team.

Mr. Lee joined MediaCom in June 2008 after many years Arnold Worldwide and MPG Canada Inc., where he worked his way through, beginning as a Financial Analyst to the top role of Executive Vice-President/Chief Financial Officer. He is recognized for developing and controlling budgets by negotiating cost controls, creating strategic reporting packages and formulating best practices utilized by all divisions of the organization.

Ken earned his bachelor’s degree from the University of Western Ontario and holds his Certified Management Accountant designation. He is a Member of the Society of Management Accountants and a Member of the Financial Executives International.

David Crammond – Managing Director, Investment

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David Crammond is currently the Managing Director of Investment. He offers an impressive skill set that make him a crucial part of the MediaCom team. Specifically, his skills in, executional strategy, media supplier negotiations, and client value delivery. David is an experienced leader and takes a hands-on approach when leading his team. His understanding of clients’ business issues allows David to find outcome-based solutions in an ever-changing media ecosystem.

David has a long history of delivering value to client. He has experience as both a media buyer and planner, and has been at the lead of several major auto retail and CPG businesses, before focusing his efforts in trading in 2007. As an original member of the GroupM Trading Council, David helped transform GroupM Canada into its current position as a market leader in providing clients with maximum value for their media investment.

In his free time, David loves listening to music and is an avid golfer. He can go late into the night watching a band and still get up with the sun to make a tee time.

Lisa Pietersen – VP, People

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Lisa is a seasoned HR professional committed to partnering with leaders to enable business strategies with effective HR solutions and leads the HR strategy and vision for the Canadian team. She has a keen focus on culture and diversity and is instrumental in WM being continually named on the Great Places to Work list for Canada as one of the only media agencies to make the list.

Alison Demelis – Senior Director, Marketing & Communications

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Alison Demelis is an important part of the MediaCom family leading both Marketing and New Business for the agency. In her dual role she is responsible for developing agency-growth strategies, as well as the planning, development and implementation of MediaCom marketing strategies.

Prior to joining MediaCom, Demelis was the Director of National Sales at Cue Digital Media where she steered her clients to success by uncovering impactful consumer insights helping them navigate the fast-shifting media landscape and developing the right custom solutions across digital, social and mobile media.

During her career, Alison has worked with every media discipline and has full media model fluency. Alison held the title of Group Manager, The Mix - at Bell Media (formerly Astral Media) for over 10 years, where she developed an in-depth understanding of how to combine OOH, radio, television and digital to create multiplatform solutions for clients when others were still working in siloed environments.

In her spare time Alison is usually traveling with her 16 year old son, or cleaning up after him. She also spends many weekends cooking at her local restaurant in Leslieville.

Jim Kozak – SVP, MediaCom Sports & Entertainment

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Jim Kozak joins MediaCom as Vice President, Sport & Entertainment. Jim leads a team that ensures that MediaCom’s clients’ sponsorship activities are industry leading and aligned with their wider communication objectives to drive business success. He works closely with MediaCom Beyond Advertising to bring all partner programming to life across all relevant communication channels.

Other past leadership roles included being the Senior Director of Marketing, B2B & Sports Partnerships for CBC/SRC. Kozak ideated and built CBC’s current “Road to the Olympics Games” Sports Strategy, which included the creation of “RBC Training Ground”, a program that identifies Canada’s next Olympic athletes.

Lindsay Wilson – Director, Content, Influencer and Media Partnerships

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Philosophy

Seeing the Bigger Picture means that our network of 8,000 people help our clients look beyond the boundaries of traditional media to uncover new ideas and unlock growth. We challenge conventional thinking to build, optimise and drive our clients’ businesses forward at scale, as well as leading our industry in critical areas such as diversity, inclusion and sustainability.

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Partnerships

Collaboration with our WPP and GroupM networks, as well as our clients’ agency partners, is key. This gives us access to the richest data sets and expertise in the world, allowing us to work in increasingly agile ways to provide a full scope of robust and innovative solutions to deliver exceptional results.

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People

We’ve invested in People First, Better Results for over two decades – it’s the lifeblood of our agency with diversity and inclusion at its core. It means going above and beyond to provide full person wellbeing and career growth for everyone – allowing our talent to maximise their potential both personally and professionally.

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Technology

Everything we do is underpinned by our award-winning digital and technology capabilities. Our world-first planning platform, The System, unites our people giving us the ability to provide consistent, data-led solutions for every client. We harness our deep relationships with technology partners to create campaigns that deliver unrivalled results.

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