MediaCom Creative Systems helps our clients See the Bigger Picture by bringing together media and creative to drive brand relevance and accelerate growth. This unified approach to media and creativity is integrated with MediaCom’s Systems Planning approach to ensure maximum marketing effectiveness. Creative Systems is designed to deliver on GroupM’s vision ‘to make advertising work better for people’ and WPP’s Creative Transformation Purpose.
Media & Creative integration
We have entered a new era of creativity where relevance sits at the heart of every brand’s growth agenda. But to drive relevance requires different ways of working and a transformed combination of creative solutions. Creative Systems enables us to leverage the full creative potential of the media, audience, performance and creative data we now have access to.
Partnerships & Collaborations
Creative Systems also benefits from GroupM’s data and technology capabilities and has built close working relationships with WPP’s Hogarth Worldwide and Greenhouse Group, the industry’s leading data-driven production companies and Motion Content Group, the industry’s most prolific creator or premium entertainment and programming.