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We are People First, Better Results

We do things together

Together we decide where we want to go and how to get there. From AI solutions that help us share our experiences at work to reverse mentoring programmes that give our most junior people the chance to shape the future of our agency. We are in this together. ​Here we all have a voice, strong opinions and beliefs and the opportunity to change things for good. And we love that!

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We see things differently

So no one size fits all. We are changing that. ​We’re fostering a culture where everyone can fit in while staying true to themselves. A place where we all enjoy and feel inspired by our differences. We want to give everyone the opportunity to learn from different perspectives and experiences, have fun and do their best work. ​

Check out how we celebrate Pride at MediaCom
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We want to be better

That’s why we’ve developed multiple ways to help connect our network as strongly as possible, to make sure every person in it gets exactly what they need to make the most of their potential. From Pathway - our global mobility programme - allowing our people to have a career exploring the world, to smart learning platforms offering industry leading training content. We want everyone to have a career that grows with them.


MediaCom's Culture Captains

Nationally, we have Culture Captains in each market who are responsible for leading the charge of our culture initiatives whilst living our People First ethos. Each year, they create a suite of big and exciting plans for our teams to cultivate a sense of belonging and purpose for our people, as well as encourage our team to manage their mental health and well-being.

We have fun together

At MediaCom, nothing defines us more than our annual Behaviours Day which brings together our AUNZ teams. Over two days, we trade the office for the outdoors so our #OneMediaCom team can put their heads together to contribute to our company vision for the year ahead.

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MediaCom's Mental Health Allies

The MediaCom Mental Health Ally program aims to foster a culture of mental health support sustainably through the training of employee volunteers. The role of the mental health ally is to listen as supportive peers about any mental health issues colleagues might be facing. Following special training with our partners, Mental Health at Work, globally there is over 162 allies across 31 of our markets. Across Australia, we have 3 mental health allies, Rebecca Hutchinson, Lindsay Beeren and Abi Bleakley. An allies role is to listen, signpost helpful resources and keep our people safe. To have MediaCom people volunteer to help each other in this way is a living, breathing example of our People First ethos, and another step towards an ever more inclusive and belonging culture.

Yaron Farizon – Chief Executive Officer, AUNZ

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Yaron has been a member of the MediaCom team since 2010 working in London and Moscow. Having relocated to Sydney, he now leads MediaCom AUNZ. Yaron is truly passionate about creating growth for MediaCom's clients and finding innovative opportunities to further their growth, particularly in areas where business, technology, and creativity meet. He believes MediaCom's success is underpinned by its ‘People First, Better Results’ ethos.

Minsun Collier – National Head of Data & Technology Acceleration

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Minsun is responsible for driving the digital, data and technology transformation agenda for MediaCom’s clients, as well as inspire and mentor future talents of the agency. As a digital media native, she is excited to play a key role in advising clients on the true use of programmatic media.

Carl Colman – Managing Director, Melbourne

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Carl leads MediaCom Melbourne's team and is incredibly proud to be the leader of a wonderful and highly talented team of like-minded people. He found his calling over 20 years ago more by accident than design, but absolutely love what I do. Carl is strategically driven with a passion for teams, bold creative thinking and of course strong business outcomes. As MD, he is accountable for all areas of agency delivery and performance across our amazing portfolio of clients.

Kellie Dawson – Managing Director, Brisbane

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Kellie leads MediaCom Brisbane's team, a team she has been a part of for the last 17 years. After the unexpected year that was 2020, she is looking forward to rolling out the transformation planned under Seeing The Bigger Picture. Kellie is excited for the opportunities as her team challenge the status quo, always looking for ways to evolve and deliver best in class solutions to grow our clients’ businesses or influence positive behavioural change.

Lisa Euvrard – Executive Assistant to CEO AUNZ

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A MediaCom veteran, Lisa has been with the business for over 20 years. She considers herself fortunate to be apart of the MediaCom family and its chronicles. As always, at the heart of everything she do, is a strong belief in the ethos of People First being the springboard of MediaCom’s collective success.

Prajat Khare – Managing Director, Data Led Planning & Systems Intelligence

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Over a decade career with the MediaCom network, Prajat has had opportunities to work across the value chain of MediaComs' business, on different marque brands, in different countries and continents. With a worldview, a new perspective, a staunch belief in collaboration, co-creation & problem solving, knowledge of the global network, subject expertise, uncompromising respect, imagination, and motivation to keep learning, all create the package that he applies to unlock value for MediaCom AUNZ and its clients.

Alex Kirk – Managing Partner, Technology & Transformation

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After 20 years in media agencies in the UK and Australia working with the biggest brands in the world, Alex now leads MediaCom's technology & transformation programme.

Professionally, he is obsessed with using technology to improve the 'way we work' internally, with MediaCom's clients, and media partners.

Sophie Price – Chief Strategy Officer

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Sophie is one of Australia’s most experienced and awarded strategists, and is the only individual in this country to have led strategy in both creative agencies (The Campaign Palace and The Monkeys) and various media agencies including UM and Bohemia.

Sophie’s unique brand and connection planning capabilities, combined with strong creative relationships, has resulted in some of Australia’s most famous and effective campaigns in recent years. Sophie was awarded Women in Media in 2016, 2018 and is shortlisted for the forthcoming 2021 awards.

Tom Robinson – Managing Partner, MediaCom Creative Systems

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As Managing Partner of MediaCom Creative Systems, Tom's focus is to help clients deliver greater cultural, platform or personal relevance in content; working with MediaCom's exceptional partners to help accelerate growth for brands.

Zac Stephenson – Managing Director, New Zealand

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Zac’s media career journey spans 22 years, three agency holding groups, two markets (New Zealand and the United Kingdom), and a plethora of client categories including FMCG, finance, QSR, entertainment, automotive and telecommunications. During his career, Zac has either personally won or led teams to success in several local and international campaign awards, as well as serving on numerous judging panels, including Executive Judging NZ’s Beacons Awards.

Zac joined MediaCom New Zealand in March 2020 to lead and support the team to deliver outstanding work, relationships and results to MediaCom’s clients. Alongside his MediaCom responsibilities, Zac also sits on the NZ Commercial Communications Council Media Committee, helping to shape the future of the media industry in NZ.

Nick Thomas – National Head of Investment

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Nick has had the honour of leading the Sydney Marketplace team for the last 3 years and working at MediaCom for almost 10 years. He describes Marketplace as 'the engine room of the agency'. The Marketplace team are determined to be the best in market, to have the best product, the best relationships and to deliver the best marketing outcomes for MediaCom's clients. As National Head of Investment, he continues to build on the incredible foundations and thought-provoking, brilliant work the agency is already producing.

Matthew Vogts – Chief Growth Officer

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Marketing now delivers more enterprise value than any other business function, but remains the least measurable part of the business. Matt is passionate about helping MediaCom's partners unlock this opportunity. This is where its people can make a real difference and he is proud of the long-term and successful partnerships MediaCom has delivered and continue to build.​ Matt has also had the privilege to be part of MediaCom for five years working across New Zealand and Australia with a wide range of clients across all industries.​

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