We realised that to connect with a more digital savvy audience, one that often buys cat food online, we needed to boost cultural relevance, increase perceived value, and capture their hearts.
When we talked to Whiskas experts on cat behaviour, they told as that pets live better lives when the owner understands a cat’s most natural instincts. These natural instincts can be seen in their often mysterious and intriguing behaviour - especially when it comes to playtime. In fact, it’s often the most unexpected things that cats will play with.
With Covid 19 restrictions forcing pet owners to spend more time at home – Australia had some of the world’s toughest lockdowns – many were also boosting their use of eCommerce.
Our insight was the cats are masters of turning even the most basic delivery box into a world of play. We vowed to improve the feline play experience that ecommerce could provide.