07 OCT 2021
About this session:
Personalised media has changed the way we seek out and consume content. What we want, when we want it, on whichever device we choose. But what has this done to the shared viewing experience, and what does this mean for brands looking to leverage collective cultural moments? In this presentation, Tyler Greer (Head Of Strategy, Melbourne) explores the value of seeking out these shared viewing experiences and their value in a world being built around on-demand content consumption.