25 AUG 2021
Online food delivery is one of the fastest-growing categories and there has never been more opportunity for marketing to drive growth in this industry.
But the route to take isn’t always clear. Brands need to be deeply culturally relevant while also creating personalised experiences in an increasingly addressable landscape.
In this loop_live, Matt and David share insights into how Uber EATS successfully navigated these challenges, creating an iconic brand platform and ongoing business growth.
Matthew Vogts, Chief Growth Officer, MediaCom AUNZ
David Griffiths, Head of Marketing ANZ, Uber EATS
How have your growth priorities informed this campaign?
- Approach to content: Building our brand through culturally relevant content.
- Approach to accountability: Balancing brandbuilding reach and targeted growth through your media strategy.
- Approach to addressability: Using addressable technology to identify and connect with audiences.