MediaCom further bolsters Sydney leadership

Adele Burke and Mike Worden

MediaCom Sydney names Mike Worden as Managing Director and promotes Adele Burke to the newly created role of General Manager.

MediaCom has today announced Mike Worden as Sydney Managing Director, and Adele Burke as General Manager.

The expansion of leadership capability will support MediaCom’s vision of helping clients See the Bigger Picture and comes as the agency grows its client portfolio adding The Coca - Cola Company, The Star Entertainment Group and Arlo Technologies, among others.

Key appointments for the agency, MediaCom is determined to continuously meet the changing needs of clients and partners by expanding its leadership capability to accelerate business growth and value.

Worden and Burke will bring together their expertise and experience to lead MediaCom Sydney, drive its continued success and set the team and clients up for the future.

Worden joins MediaCom with a fantastic track record in delivering business growth, for both clients and agency, through innovative and effective solutions. Reporting to Yaron Farizon, MediaCom CEO, he is tasked with supercharging the agency’s capabilities and shaping the next generation of MediaCom’s client leadership. Worden will also be responsible for the ongoing development of MediaCom’s high performing team in Sydney and integrating new ways of working.

Mike Worden, Managing Director, MediaCom Sydney said: “There is huge ambition within the business to build a best-in-class workplace for our people, supported by market-leading products, that will deliver world-class work for our client partners. With Adele & I at the helm of Sydney, we will create an exciting future for MediaCom focussing on the growth of our people, clients, and partners. There is incredible momentum in MediaCom Sydney right now and I can’t wait to be part of it!

Rewarding outstanding talent from within, Adele Burke, Client Partner, has been elevated to General Manager, MediaCom Sydney, reporting to Worden. A respected leader internally and externally, Burke began her journey with MediaCom eleven years ago and has held an array of key leadership roles within the business, most recently as Client Partner responsible for some of the agency’s biggest accounts including KFC, Richemont, and Hasbro. Burke is an exceptional client leader with a proven track record for achieving incredible results for her clients by helping them See The Bigger Picture. As General Manager, Burke will bring her experience of MediaCom’s culture, client service and, best practices to scale across all of Sydney’s clients.

Adele Burke, General Manager, MediaCom Sydney said: I am delighted to be appointed as General Manager for MediaCom Sydney. Having been part of the MediaCom family for 11 years, l am passionate about our people, our business, and building a strong and deep partnerships with our clients. With Mike now joining the executive team, 2022 is going to be an exciting year for us all!”

Yaron Farizon, CEO, MediaCom AUNZ, added: “We have created a true partnership between Adele and Mike; a partnership that is strategic, driven, and obsessed with client growth. We have big ambitions for what we can achieve for our people, clients, and agency as we enter 2022, and Adele and Mike are a critical part of making that a reality.”

These key appointments follow several recent key hires ramping up the agency’s specialist capabilities, such as Karleitia Bodlovic as Director of Ecommerce, Sophie Price as Chief Strategy Officer, Prajat Khare as managing director Data Led Planning & Systems Intelligence and Anthony Sciacca as Head of Marketplace, Sydney.