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MediaCom addresses addressability at national MediaCom Unplugged events

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MediaCom has hosted its annual flagship event, MediaCom Unplugged. An event which has since tripled in size since its creation in 2017, 2021 saw the reputable Sydney event expand to both Brisbane and Melbourne to bring more value to its partnerships nationally and to also share the marketing insights that will define the rest of the year.

Welcoming over 800 clients and media partners across all markets throughout the same week, MediaCom Unplugged focussed on how the agency can enable a better understanding of how to target consumers via addressable media for its clients and media partners nationally. The theme of addressability is an extension of how the agency has dedicated itself to Seeing The Bigger Picture, the ability to see and connect all marketing for brands to thrive and deliver real business growth.

MediaCom Unplugged has served as our premier event for a number of years but in 2021, it has an even greater significance. With the launch of our most ambitious transformation program for over a decade, I’m thrilled that we are able to gather the best and brightest minds across the industry nationwide, to help our clients and media partners to start Seeing the Bigger Picture. We believe that our focus on addressability as a key way to unlock profit growth and drive behaviour change, will mean that our clients, partners and people not only survive, but thrive.

Willie Pang
CEO, MediaCom AUNZ

Matthew Vogts, Chief Growth Officer added, “This year is unique in that we are relaunching our brand and our commitment to clients’ ongoing growth. We sum this up as Seeing the Bigger Picture: something that matters now more than ever in the face of complexity. We believe media has an unrivalled opportunity to unlock real growth through addressability and creating personalised brand experiences and we’re excited to bring this to life.”

An anticipated event each year, MediaCom Unplugged delivered an action packed agenda for all attendees across Australia. From client and media partner panellists, keynote speakers, a bespoke blend of wine and awards, MediaCom Unplugged 2021 was a resounding success.

Andy Morley, CMO at Uber Eats said, “MediaCom’s Unplugged sessions were a great opportunity to engage at a deeper level both with the MediaCom teams and our media partners. It's a fantastic initiative, and it was exciting to see the innovation ahead and workshop how it might apply to our brand. In particular, the addressable opportunities ahead will be critical to support Uber and the whole industry build stronger relevance with consumers, and it was pleasing to see the technology is progressing forward faster to achieve this.”

Kurt Burnette, Chief Revenue Officer and Director of Olympics, Seven West Media added What I enjoyed the most about MediaCom Unplugged is the inclusive nature of the event. MediaCom truly values their partner relationships and that’s always evident on days like this in an open , engaging and transparent way .”