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We help our clients See the Bigger Picture to accelerate their growth

Our philosophy

We believe in Seeing the Bigger Picture, this means that we help our clients look beyond the boundaries of traditional media to uncover new ideas and unlock growth. We do this by bringing creative, media, data, business and technological knowledge to our clients’ briefs, applied alongside Systems Planning. We continuously challenge conventional thinking to build, optimise and drive our clients’ businesses forward at scale, as well as leading our industry in critical areas such as equity, inclusion and sustainability.

Our partnerships

Collaboration with our WPP and GroupM networks, as well as our clients and media partners is key. This gives us access to the richest data sets and expertise in the world, allowing us to work in increasingly agile ways to provide a full scope of robust and innovative solutions to deliver results. Every year, we host MediaCom Unplugged for our clients and partners. Our flagship event which takes place in Sydney, Melbourne and Brisbane, we welcome our clients and partners to join us as we endeavour to bring more value to our partnerships whilst sharing marketing insights that we believe will define each year.

Read more about MediaCom Unplugged
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Our people

We’ve invested in People First, Better Results for over two decades – it’s the lifeblood of our agency with equity and inclusion at its core. It means going above and beyond to provide full person wellbeing and career growth for everyone – allowing our talent to maximise their potential both personally and professionally. We truly champion the importance of whole-person wellbeing, including both physical and mental health; as we aspire to create an inclusive culture where everybody can feel that they belong.

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Technology

Everything we do is underpinned by our award-winning digital and technology capabilities. Our world-first planning platform, The System, unites our people giving us the ability to provide consistent, data-led solutions for every client. We harness our deep relationships with technology partners to create campaigns that deliver unrivalled results.

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We are part of GroupM

GroupM is the world’s leading media investment company responsible for more than $50B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology (Choreograph), Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company generates sustained value for our clients wherever they do business.