MediaCom was founded in 1986 in Europe as a subsidiary of Grey Advertising, and soon expanded throughout the world. In 2006, after acquisition of Grey by WPP, MediaCom became a key part of GroupM, WPP’s global media operations arm.
Together with our GroupM partners, we are responsible for $104.5 billion*
in media buying, equalling to a 33% market share (source: Recma) – which enables us to offer our clients unparalleled negotiation power.
GroupM is WPP’s consolidated media investment management operation, serving as the parent company to agencies including Maxus, MediaCom, Mediaedge:cia, Mindshare and Kinetic.
GroupM’s primary purpose is to maximise the performance of WPP’s media communications agencies on behalf of their clients, their shareholders and their people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions.
The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.
GroupM is the global number one media investment management group. For more information, please visit the GroupM website.
Our parent company, WPP is one of the world’s leading communications services groups.
WPP provides national, multinational and global clients with advertising; media investment management; information, insight & consultancy; public relations & public affairs; branding & identity, healthcare and specialist communications.
Through WPP, our clients have access to best-in-class companies in all marketing and communications disciplines.
For more information on WPP – Leaders in Advertising, Marketing, Media, please visit the WPP website.