Sport is the world's most popular mass-appeal pastime

MediaCom Sport positions and markets brands in this space at a global level - and helps them connect with the largest and most passionate audiences available

MediaCom Sport

We provide best practice strategic advice
MediaCom Sport creates sponsorship strategies that have only one purpose: to solve business and marketing challenges. We see a client's sponsorship strategy as an important part of its overall media strategy and overlay the two in order to ensure a fully optimised media investment return.

We define clients' objectives upfront and put in place clear parameters to help us select the right sponsorship properties for them. We then work with an extensive network of sports rights holders to ensure we are always among the first to know about available opportunities - and the realistic levels of investment it will take to secure them. We leverage our group's large purchasing power to derive the best deal for our clients.

We optimise activation to make sponsorship properties work harder
Sponsorship cannot achieve its full potential if it is not properly integrated and fully activated. That's why we develop detailed activation plans before any deals are done.

This kind of forward-planning means our rights negotiations are always informed and influenced by our clients' overall goals. They avoid unnecessary spend and are optimised across their general media investments (such as TV, Print, Online or OOH).

This helps us select and negotiate rights packages that are fairly priced and fit for purpose. It also allows us to implement programmes on the day the deal is signed, immediately starting to produce ROI. We don't try to retro-fit activations to the sponsorship property.

We accurately measure the value of our clients' sports properties
We believe in measuring value from the very start. Having a clear set of objectives and a thorough activation plan in place from the off makes it easier to identify and implement effective evaluation mechanisms.

These mechanisms are based on a large variety of cutting edge consumer insight tools as well as modern social media monitoring processes and tracking in real time. MediaCom has the expertise and tools to deliver accurate assessments of how the sponsorship is delivering from start to finish.

We see sponsorship as an agent for change and differentiation
Thoroughly planned sponsorships are powerful and sophisticated communications platforms that engage and invigorate people across entire businesses.

Sponsorship can drive consideration, raise purchase intent, win store space, shift brand perception and motivate a work force. It provides the means to reach people through a medium that they are passionate about and engaged in voluntarily.

And that presents a powerful opportunity to influence behaviour and transform attitudes.


To find out how MediaCom Sport can maximise your brand's potential, contact us: / +44 207 158 5500

MediaCom Sport is proud to offer clients a unique opportunity to partner with Pelé, one of the world's last living legends. Click here to find out more or contact:

Misha Sher, Partnerships Director, MediaCom Sport / +44 (0)207 158 4456

Click here for more information about Marcus John, Global Head of Sport