Agent for change is how MediaCom Sportsees and leverages the full potential of sponsorship.

MediaCom Sport has been created as a result of the increasing power of sports with consumers and MediaCom's understanding of the need for clients to skilfully position and market their brand in this space at a global level.

Best practice strategic advice
Our aim is to deliver for our clients strategic sponsorship work that is focused on helping to solve their business and marketing challenges. We work through a process to set clear objectives and establish the parameters for successful sponsorship property selection up front. Thanks to our extensive sports rights holder relationships, we have good knowledge of the sports sponsorship marketplace, what is available and what levels of investment are realistically required.

We optimise activation to inform negotiations and drive ROI
Sponsorship cannot achieve its full potential if it is not properly or fully activated. We put the development of activation plans at the front of our process so that our rights negotiations are informed and influenced by our vision of the client's overall goal for the activity. In addition to enabling us to negotiate rights packages that are fairly priced and fit for purpose, this also ensures that sponsorship activation programmes can be implemented from the day the sponsorship deal is signed, rather than trying to 'retro-fit' activations to the sponsorship property.

We accurately measure the value of our clients' sports properties
Similarly to sponsorship activation, we also look to build in the relevant accountability tools and measures up front. With a clear set of objectives and a thorough activation plan in place, it is possible to identify and implement the necessary evaluation techniques to enable an accurate assessment of how the sponsorship is delivering. Whether this is based on traditional consumer insight or modern social media monitoring processes, MediaCom has the expertise and the tools to deliver.

Sponsorship can be an Agent for Change in our clients' businesses
We believe that sports sponsorships can be powerful and sophisticated communications platforms with the capability to engage and invigorate stakeholder groups right across our clients' businesses. Whether it is a case of driving consideration, raising purchase intent, winning store space or motivating your work force, sponsorship provides the means to reach people through a medium that they are passionate about and engaged in - and this combination can be a powerful Agent for Change.

For more information or to speak to one of the team, contact us on:

sport@mediacom.com
+44 207 158 5500

Or find out more about Marcus John here.