Sport is the world's most popular mass-appeal pastime
MediaCom Sport positions and markets
brands in this space at a global level - and helps them connect
with the largest and most passionate audiences available
We provide best practice strategic advice
MediaCom Sport creates sponsorship strategies that have only one
purpose: to solve business and marketing challenges. We see a
client's sponsorship strategy as an important part of its overall
media strategy and overlay the two in order to ensure a fully
optimised media investment return.
We define clients' objectives upfront and put in place clear
parameters to help us select the right sponsorship properties for
them. We then work with an extensive network of sports rights
holders to ensure we are always among the first to know about
available opportunities - and the realistic levels of investment it
will take to secure them. We leverage our group's large purchasing
power to derive the best deal for our clients.
We optimise activation to make sponsorship properties work
Sponsorship cannot achieve its full potential if it is not
properly integrated and fully activated. That's why we develop
detailed activation plans before any deals are done.
This kind of forward-planning means our rights negotiations are
always informed and influenced by our clients' overall goals. They
avoid unnecessary spend and are optimised across their general
media investments (such as TV, Print, Online or OOH).
This helps us select and negotiate rights packages that are fairly
priced and fit for purpose. It also allows us to implement
programmes on the day the deal is signed, immediately starting to
produce ROI. We don't try to retro-fit activations to the
We accurately measure the value of our clients' sports
We believe in measuring value from the very start. Having a clear
set of objectives and a thorough activation plan in place from the
off makes it easier to identify and implement effective evaluation
These mechanisms are based on a large variety of cutting edge
consumer insight tools as well as modern social media monitoring
processes and tracking in real time. MediaCom has the expertise and
tools to deliver accurate assessments of how the sponsorship is
delivering from start to finish.
We see sponsorship as an agent for change and
Thoroughly planned sponsorships are powerful and sophisticated
communications platforms that engage and invigorate people across
Sponsorship can drive consideration, raise purchase intent, win
store space, shift brand perception and motivate a work force. It
provides the means to reach people through a medium that they are
passionate about and engaged in voluntarily.
And that presents a powerful opportunity to influence behaviour
and transform attitudes.
To find out how MediaCom Sport can maximise your brand's
potential, contact us:
firstname.lastname@example.org / +44 207 158 5500
MediaCom Sport is proud to offer clients a unique
opportunity to partner with Pelé, one of the
world's last living legends. Click here to find out
more or contact:
Misha Sher, Partnerships Director, MediaCom
Misha.Sher@mediacom.com / +44
(0)207 158 4456
for more information about Marcus John, Global Head of