MediaCom Interaction is the integrated online marketing specialist and digital media agency within MediaCom.

We drive our clients' businesses by developing custom solutions for them - from building brand awareness, growing consumer interaction and social media activation to direct response and eCommerce campaigns.

MediaCom Interaction

Our 1,100 digital experts are the largest integrated online media planning and buying agency globally, according to RECMA. At the leading edge of digital marketing and interaction, we are experienced in the latest ad serving technologies, pre-roll video techniques and social media platforms, using performance measurement to optimise ROI.

Our digital agency services include:

  • Helping our clients define their digital strategies and integrating Interaction into their media strategies
  • Generating insights about the role of interactive media in the lives of consumers and their behaviours in digital channels, including social media monitoring
  • Online media planning, online media buying, tracking and optimisation of interactive campaigns
  • Developing brand engagement campaigns and social media outreach programmes, using affiliate marketing where relevant
  • Driving ROI through integrated search engine marketing
  • Online advertising - Pay per click (PPC) paid search campaigns
  • Search engine optimisation (SEO)
  • Creating sophisticated Electronic Direct Marketing (eDM) campaigns
  • Deploying integrated mobile marketing campaigns
  • Affiliate marketing campaigns
  • Driving leads and sales and maximising ROI across all media channels through advanced cookie-level analytics, optimisation and econometrics