MediaCom Business Science is a
specialist team that provides best in class communication
evaluation for our clients.
Our analytical services are based on
econometrics and include forecasting, budget setting and
allocation, media-mix modelling for measuring campaign ROIs and
optimisation tools.
Staffed by econometricians,
market analysts and other specialists, MediaCom's
Business
Science department specialises
in econometric analysis that deconstructs the entire
marketing mix, revealing the
true contribution of communications and other marketing
activities.
Our Business Science services
include:
- Econometric modelling
- Market modelling and analysis
- Brand health modelling
- Business planning
- Time series forecasting
These services save our clients
considerable sums of money by improving their return on
communication spend by using Business Science methods. Although a
scientific discipline we strive to demystify the process and to
provide intuitive, actionable and continuous results.