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What is Media Planning?

Media Planning is the art and science of ensuring that the adverts that our clients want to place appear in the right place and at the right time to ensure they reach the correct target group.


MediaCom handles the media planning activity for some of the world's largest advertisers, among them P&G, Shell, GlaxoSmithKline, RBS, VW and Universal.

When we are briefed to plan a media campaign for our clients, first of all we set out to understand as much as possible about the target audience, what motivates them and what types of media they consume.

Media planning is the process of using this information to identify the most appropriate platforms and most appropriate types of messages that we can use to communicate our clients message. In today's complex media environment, media planning means considering options such as sponsorship, social search or even encouraging brands to create their own content.

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