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Planning is the expertise to ensure that our clients'
messages appear in the right place and at the right time to ensure
they reach the correct target group.
planning is both an art and a science.
Successful media planning requires a
range of tools and skills; world-class research techniques, deep
experience and extensive analysis of consumer habits.
This enables our planners to determine with our clients who their
most likely, or most desired, customers are.
Brilliant media planning ensures that
we deliver compelling communications that consumers want to engage
Audi roars to Effie Gold
Content Marketing: Inspire, Inform and Involve James Morris, Global Head of MediaCom Beyond Advertising, explains.
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