What is Media Buying?
Media Buying is the art of ensuring our
clients' adverts appear where they want them to and that they pay
the best possible price.
MediaCom handles media buying for some of the
world's biggest advertisers, among them Procter&Gamble, Shell
Once our media planners have worked
out where an ad should appear, our media buyers speak to the
companies that own the space to ensure firstly that it is possible
for the message in those environments and secondly that our clients
pay the best possible price to appear there.
Media buyers at MediaCom talk
to TV and radio stations, magazine and newspaper publishers and
website owners to secure paid space for our clients.
While many communication messages now
appear via what are called "earned" media such as PR or "owned"
media such as events, "paid" media remains a vital part of the
marketing process. Media buying strategies are
often designed to ensure messages appear that encourage consumers
to participate in "owned" or "earned" environments.