What expertise is involved in Media
Great media buying
requires many skills; an expert understanding of the media
landscape, the ability to identify new opportunities and a fearsome
MediaCom's media buyers have a
skillset that's been honed by regular negotiation on the frontline
of the communications business.
Firstly they are experts in the state
of the media market; industry knowledge ensures they know if a
particular media owner is likely to offer good short term deals.
Longer term relationships also mean that they get offered premium
opportunities such as back covers on glossy magazines.
Secondly media buying means
understanding the evolution of the communications business; this
means knowing when a new technology or platform has reached a
critical level of penetration of a target market and will be of
benefit to a particular client.
Finally, media buying requires great
negotiation skills. MediaCom's experts have spent years on the
front line, ensuring they can deliver the best possible prices to
our clients every time.