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What are the challenges of Media

Buying?

Media buying is a very competitive world. Auditors tell our clients how successful we have been and other media agencies are also constantly looking to be first to secure key opportunities.

 


Media buying is a tough business. There are winners and losers in every deal and at MediaCom we like to be on the winning side.

That means keeping our ear to the ground to ensure that our media buyers hear about and action new opportunities before our competitors. We have build up long-standing relationships with major media owners to ensure that we hear about new technologies and media firsts very early.

Media buying is also about smart negotiation. Because we do so many deals with so many media owners, we know what the correct price for each opportunity should be.

Our market understanding also ensures that our media buying team can add extra elements to deals where relevant that will represent additional value for our clients.

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