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Media buying is
a very competitive world. Auditors tell our clients how successful
we have been and other media agencies are also constantly looking
to be first to secure key opportunities.
Media buying is a tough
business. There are winners and losers in every deal and at
MediaCom we like to be on the winning side.
That means keeping our ear to the
ground to ensure that our media buyers hear about and action new
opportunities before our competitors. We have build up
long-standing relationships with major media owners to ensure that
we hear about new technologies and media firsts very early.
Media buying is also about
smart negotiation. Because we do so many deals with so many media
owners, we know what the correct price for each opportunity should
Our market understanding also ensures
that our media buying team can add
extra elements to deals where relevant that will represent
additional value for our clients.
Fernando Silva, CEO for MediaCom Latin America, talks to M&M Global at the Cannes
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