What are the benefits of working with a Media Buying agency?
Great media buying
ensures that our clients get the best possible value from their
marketing budgets. By negotiating the most effective deals, we
maximise our clients return on investment.
Smart media buying delivers two key
benefits. The first benefit is that it ensures that our clients pay
a competitive price for the media space they want.
The second benefit of smart media buying is our ability
to construct media deals that are more complex than simply paying
for space. Increasingly MediaCom's media buyers are looking for new
ways to gain added value for clients.
Such media buying strategies could
include negotiating a payment by results deal, whereby the media
owner shares some of the risk. It could include adding new elements
such as events to a traditional media investment to deliver
At a time when more companies are
looking to create content, smart media buyers will also seek to
find elements that require media owners to create, host and
distribute branded content.