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Successful Media Buying
requires two things; a strong relationship with key media owners to
ensure that our clients know about new opportunities and secondly
the clout to ensure that our clients pay a competitive price.
Before you can buy a slot for your TV
ad to appear, you have to have a relationship with the TV station,
for example. This is particularly important when it comes to
properties such as sponsorship of key shows as these are by their
nature very limited.
MediaCom's media buyers have
long-standing relationships with all key media owners around the
world and as one the
world's biggest media agencies we are also frequently the first
to be approached about new media opportunities.
MediaCom's media buyers also benefit
from the scale of our parent company GroupM. As the world's biggest
buyer of media space, GroupM's negotiation clout ensures that
we pay the most competitive price for the spots we buy for our
Audi roars to Effie Gold
Content Marketing: Inspire, Inform and Involve James Morris, Global Head of MediaCom Beyond Advertising, explains.
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