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Business Science enables advertisers to
understand how their advertising has performed, what's done well,
what hasn't delivered results and how to budget in the future.
Business Science relies on
statistical techniques such as econometrics to isolate the impact
of each marketing activity from other factors such as seasonality,
competitor advertising and changes in distribution.
Smart use of Business
Science can deliver many benefits; improved return on
investment (ROI), both short and long term, better profits and
stronger brand equity have all been achieved by our clients.
Audi roars to Effie Gold
Content Marketing: Inspire, Inform and Involve James Morris, Global Head of MediaCom Beyond Advertising, explains.
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