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Business Science

Business Science enables advertisers to understand how their advertising has performed, what's done well, what hasn't delivered results and how to budget in the future.


Business Science relies on statistical techniques such as econometrics to isolate the impact of each marketing activity from other factors such as seasonality, competitor advertising and changes in distribution.

Smart use of Business Science can deliver many benefits; improved return on investment (ROI), both short and long term, better profits and stronger brand equity have all been achieved by our clients.

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