Pressed for time or at your leisure? Choose our Executive Summary or In-depth website by clicking on the button below.
Business Science enables advertisers to
understand how their advertising has performed, what's done well,
what hasn't delivered results and how to budget in the future.
Business Science relies on
statistical techniques such as econometrics to isolate the impact
of each marketing activity from other factors such as seasonality,
competitor advertising and changes in distribution.
Smart use of Business
Science can deliver many benefits; improved return on
investment (ROI), both short and long term, better profits and
stronger brand equity have all been achieved by our clients.
Fernando Silva, CEO for MediaCom Latin America, talks to M&M Global at the Cannes
MediaCom Silicon Valley Summit 2015: Connected Consumers Day Three: Empowering People through Ubiquitous Information & Connectivity
The latest updates from MediaCom Global
BLINK #8 is out nowThe Systems Thinking Issue
Do you think about your communications as an interdependent system? If not, find out why you should.
Media Planning & Buying
Consumer Insights & Research
Terms and Conditions
MediaCom. People first, better results
© Copyright 2014 MediaCom