They say that if you really want to know someone, you should "walk a mile in their shoes". And that's the thinking behind our Method Planning.

Just like "method" actors preparing for a role, our Method Planners get out into the world and immerse themselves in the real lives of our target audience, so that they can achieve a greater level of understanding than desktop research or focus groups alone could provide.

 

Our Method Planning teams try to replicate the real life emotional conditions under which the target group operates, in an effort to create a communications plan that will change (or maintain) their attitudes and behaviour.

We spend time in the people's natural habitat to getting first hand insights into consumer motivations and behaviours and understanding their needs. The Method Planning technique allows us to 'live the life of the consumer' to truly understand their experience with a brand or a company.