Storytelling, innovation and authenticity key themes at fringe event
Innovation, storytelling, authenticity and collaboration were among the key themes that emerged throughout the two-day session, which was hosted by MediaCom Beyond Advertising as an exclusive offering during the world-famous SXSW music, film and interactive festival in Austin, Texas.
"We have to think of new ways to tell stories with new media in a way that best personifies what that medium is really good at," said Ikrima Elhassan, co-founder of Kite & Lightning, a creative development studio specializing in virtual reality.
Jefferson Hack, the legendary co-founder of the Dazed Group, echoed his sentiment, arguing that today, it's "a risk not to take risks."
Other featured speakers included Grammy-winning producer Alex Da Kid, WPP CEO Sir Martin Sorrell, actor and performance artist Shia LaBeouf, StyleHaul co-founder Stephanie Horbaczewski, VICE creative director Adam Bracegirdle, Wren Studios' Melissa Coker and many more.
Visit mediacom.com/sxsw for more information and check out daily highlights from the event below: