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Financial Times joins Flipboard, says it’s a better deal than Apple

Nic Hodges, Head of Innovation and Technology, MediaCom Australia

The Financial Times has been a leader in the mobile and tablet space – especially around looking at how to evolve how they monetise through subscriptions and advertising.

This week they did a deal with Flipboard – the iPad and iPhone news reading app – to supply content for both FT subscribers (who see all the content) and non-subscribers (selected articles), and let Flipboard look after theĀ advertisingĀ  Flipboard gets a 30% cut of the advertising revenue, but the reality is that this is increasingly looking like the way publishers need to head – focusing on good quality content and letting other businesses look after distribution and advertising.

Read more here.

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