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We showed young men how to have a blast
and shot NERF sales through the roof
NERF Blasters are colourful toy guns
that fire foam darts or discs. However, after two major wars, toy
weapons are not seen as appropriate toys for kids in Germany. So we
identified a new target segment: young adult men, who need to let
We integrated NERF Blasters into one of their favourite TV shows -
Stromberg, Germany's version of The Office - and showed fictional
company boss Bernd Stromberg and staff sparring with the toys.
Hasbro got massive social buzz (earning free exposure worth more
than €850,000), and sales across the whole range more than
MediaCom nominated 15 times at 2014 M&M Global Awards.
Content Marketing: Inspire, Inform and Involve James Morris, Global Head of MediaCom Beyond Advertising, explains.
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