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We showed young men how to have a blast
and shot NERF sales through the roof
NERF Blasters are colourful toy guns
that fire foam darts or discs. However, after two major wars, toy
weapons are not seen as appropriate toys for kids in Germany. So we
identified a new target segment: young adult men, who need to let
We integrated NERF Blasters into one of their favourite TV shows -
Stromberg, Germany's version of The Office - and showed fictional
company boss Bernd Stromberg and staff sparring with the toys.
Hasbro got massive social buzz (earning free exposure worth more
than €850,000), and sales across the whole range more than
MediaCom Tops M&M Global Shortlist. Thirteen different campaigns secure 31 shortlist places
A Load of Cannes-Do: 6 Things That Inspired Us Six key takeaways from this year’s Cannes Lions that we believe could have the greatest impact on your business.
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BLINK #8 is out nowThe Systems Thinking Issue
Do you think about your communications as an interdependent system? If not, find out why you should.
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