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We showed young men how to have a blast
and shot NERF sales through the roof
NERF Blasters are colourful toy guns
that fire foam darts or discs. However, after two major wars, toy
weapons are not seen as appropriate toys for kids in Germany. So we
identified a new target segment: young adult men, who need to let
We integrated NERF Blasters into one of their favourite TV shows -
Stromberg, Germany's version of The Office - and showed fictional
company boss Bernd Stromberg and staff sparring with the toys.
Hasbro got massive social buzz (earning free exposure worth more
than €850,000), and sales across the whole range more than
FIA Formula E Championship appoints MediaCom as Agency of Record
Sue Unerman, Chief Strategy Officer, MediaCom UKA Total Eclipse of the Media Rationale?
MediaCom’s consumer panels round the world tweet about their lives and purchasing influences
BLINK #5 is out nowThe Passion Issue
In the latest issue of BLINK, we focus on consumer passion points and explore how brands are leveraging them to cut through.
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