Pressed for time or at your leisure? Choose our Executive Summary or In-depth website by clicking on the button below.
We showed young men how to have a blast
and shot NERF sales through the roof
NERF Blasters are colourful toy guns
that fire foam darts or discs. However, after two major wars, toy
weapons are not seen as appropriate toys for kids in Germany. So we
identified a new target segment: young adult men, who need to let
We integrated NERF Blasters into one of their favourite TV shows -
Stromberg, Germany's version of The Office - and showed fictional
company boss Bernd Stromberg and staff sparring with the toys.
Hasbro got massive social buzz (earning free exposure worth more
than €850,000), and sales across the whole range more than
MediaCom lands 30 nominations on 2014 Festival of Media shortlist
When does proactivity become a thorn in the side?
The latest updates from MediaCom Global
BLINK #7 is out nowWinning in 2020
How can you be sure that your brand is ready to make the most of this new hyper-connected world?
Media Planning & Buying
Consumer Insights & Research
Terms and Conditions
MediaCom. People first, better results
© Copyright 2014 MediaCom