Our Freshness Programme
Our Freshness Programme is designed to
stimulate fresh thinking, teach new skills and encourage
innovation. It reflects one of our key worldwide
priorities: to develop a brilliant, creative and inspiring
workplace, that allows teams to create in a culture that rewards fresh
thinking by curious, motivated people.
One Freshness Programme initiative
is our annual 'If I Ran the Company'
competition, which invites employees to suggest new ways of running
MediaCom. It is our way of valuing the ideas of our
people, stimulating fresh thinking by enabling them to
contribute to the leadership and direction of the company.
The competition has already created Inspiration Day, an initiative
that helps us deliver inspired - and fresh - ideas to our
clients, by providing time for our own employees' inspiration
outside the office. Another fresh idea that the 'If I Ran the
Company' competition brought to life was 'The World for you', an
initiative that aims to reapply ideas and inspiration from the
world out there. This initiative is currently under
The thinking is simple: inspired
people will create better work for our clients.