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Paul's brief is to encourage more clients to explore the alternatives to spot advertising.
As global Head of Content Paul is keen to bring MediaCom's advertiser partners into closer contact with sport, music and events and build up the agency's worldwide expertise.
He has a history of exploring what were once "exotic" areas of media partnership both for broadcasters and at MediaCom. In 2000 he set up a dedicated sponsorship division for MediaCom UK, expanding it from a focus on media deals to include music, sport, event creation and consultancy. He has also worked at MTV and Granada in the UK and Middle East broadcasting platform Showtime.
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