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Paul's brief is to encourage more
clients to explore the alternatives to spot advertising.
As global Head of Content Paul is keen to bring MediaCom's
advertiser partners into closer contact with sport, music and
events and build up the agency's worldwide expertise.
He has a history of exploring what were once "exotic" areas of
media partnership both for broadcasters and at MediaCom. In 2000 he
set up a dedicated sponsorship division for MediaCom UK, expanding
it from a focus on media deals to include music, sport, event
creation and consultancy. He has also worked at MTV and Granada in
the UK and Middle East broadcasting platform Showtime.
FIA Formula E Championship appoints MediaCom as Agency of Record
Sue Unerman, Chief Strategy Officer, MediaCom UKA Total Eclipse of the Media Rationale?
MediaCom’s consumer panels round the world tweet about their lives and purchasing influences
BLINK #5 is out nowThe Passion Issue
In the latest issue of BLINK, we focus on consumer passion points and explore how brands are leveraging them to cut through.
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