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Paul's brief is to encourage more
clients to explore the alternatives to spot advertising.
As global Head of Content Paul is keen to bring MediaCom's
advertiser partners into closer contact with sport, music and
events and build up the agency's worldwide expertise.
He has a history of exploring what were once "exotic" areas of
media partnership both for broadcasters and at MediaCom. In 2000 he
set up a dedicated sponsorship division for MediaCom UK, expanding
it from a focus on media deals to include music, sport, event
creation and consultancy. He has also worked at MTV and Granada in
the UK and Middle East broadcasting platform Showtime.
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