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Mick's ambition is to ensure MediaCom understands what makes consumers tick. He wants to focus our thinking on walking a mile in the consumer's shoes.
Mick's creating global research projects that deliver fresh insight, making MediaCom's strategies more incisive and effective.
He became MediaCom's Chief Insight Officer in 2009 and oversees and co-ordinates insight teams that run more than 1,000 new projects every year. He joined the research department at MediaCom UK in 1996 and has developed a number of long-running and highly effective research projects including the award-winning Real World Streets programme, which is now being rolled out globally.
MediaCom International recognised by UK Prime Minister David Cameron...
Christian Schmalzl, Global Investment Officer, MediaCom Worldwide:Google’s mobile minefield...
MediaCom’s consumer panels round the world tweet every day about their lives and purchasing influences
Festival of Media 2012 MediaCom named Global Network fo the Year 2012