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David's task is to make best practice
direct marketing the norm in all MediaCom offices.
David wants to ensure that all clients get the best possible
business results from both online and offline communications.
He returned to MediaCom in his current role in January 2009
after three years at GroupM building up online and offline direct
marketing capabilities for Mindshare, Mediaedge:cia and Maxus as
well as MediaCom. He previously built MediaCom Direct from a £2m
start to a £200m business in the UK.
Audi roars to Effie Gold
Content Marketing: Inspire, Inform and Involve James Morris, Global Head of MediaCom Beyond Advertising, explains.
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