Global Chief ROI & Direct Marketing Officer

David wants to ensure that all clients get the best possible business results from both online and offline communications.

He returned to MediaCom in his current role in January 2009 after three years at GroupM building up online and offline direct marketing capabilities for Mindshare, Mediaedge:cia and Maxus as well as MediaCom. He previously built MediaCom Direct from a £2m start to a £200m business in the UK.