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Sea Hero Quest storms M&M shortlist

MediaCom’s work for Deutsche Telekom has stormed the shortlist for the 2016 M&M Global Awards, being named in six different categories.

The campaign, which has successfully persuaded consumers around the world to game for dementia research, was shortlisted for Best Communications Strategy, Best Engagement Strategy, Best Partnership Award, Best Use of Content, Best Creative Use of Technology and Smart Use of Data.

Sea Hero Quest was one of 12 MediaCom campaigns to be shortlisted, with the network gaining 26 places on the shortlist in total.

Other campaigns to be shortlisted in multiple categories included the Latin American campaign for San Andreas, which gained five shortlists, Ariel’s Removing the stains of Social Inequality from India, which gained four shortlists and Head & Shoulders test strip campaign, which was shortlisted in three categories.

Campaigns for Panadol, Sony Xperia, Danske Bank, Revlon, Shell, Ambi Pur and VW were also shortlisted.

“Our agency thrives when we create great work for our clients. The fact that so many of our teams have been nominated once again at the M&M Global Awards demonstrates just how many of our people work to the highest standard, identifying great insights and building fantastic campaigns that generate huge business advantage,” said Stephen Allan, Worldwide Chairman and CEO.

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