GroupM has launched LIVE Panel?, a new consumer and media insig??ht solution enabling its agencies to develop precise and targeted media plans more efficiently.
"In an era of continually evolving consumer behaviours and media preferences across a wider array of channels, marketers who have the most intelligence are at a distinct advantage and our unique knowledge of audiences worldwide sets us apart in the industry," said Irwin Gotlieb, Chairman, GroupM Global. "Leveraging WPP's data and analytics investments, we know more about media use and consumption behaviours than anyone else. LIVE Panel operationalises this knowledge to turn consumers into audiences and audiences into customers more nimbly and efficiently for our clients' advantage."
"GroupM's use of our global lightspeed consumer panels and the integration of a number of our unique data sources – BrandZ, TGI, Connected Life and Kantar Worldpanel ComTech – into LIVE Panel fully realises the power of Kantar's insights capabilities by embedding them into agencies' media investment management tools," said Eric Salama, CEO of Kantar. "This continues Kantar's strategy of combining survey, panel and census data for the benefit of marketers by connecting us to the client rosters of the world's largest media investment group."
LIVE Panel is the latest tool in a growing portfolio of consumer and media insight planning tools, providing our clients the following connectivity and benefits:
LIVE Panel is launching with an extensive global hub survey generating media knowledge on 30 media and 40 touchpoints.