Follows Media Plan of the Year and Best in Show Honors
In recognizing MediaCom, both publications lauded the agency for its exceptional new business record, the success of its core strategy and the creative thinking and execution that have helped catapult it to the top of its game. Fueled by its new global positioning of "The Content + Connections Agency" and a powerful product suite, 20|20 Planning, the agency won numerous new accounts including Mars planning, eBay, DSW, Indeed.com and Anheuser-Busch InBev, one of the largest prizes in review in 2014. Existing clients including ADT, Volkswagen, Revlon, Tempur+Sealy, AARP, Canon and TOMS also rewarded the shop with additional billings and premier projects.
"Having both Adweek and AdAge name a single shop media agency of the year is a rare happening - it's sort of our very own unicorn moment," said Sasha Savic, CEO of MediaCom USA. "We're doubly proud because we view 2014 as just the first step on our journey to becoming the agency we know we can be. Our focus on delivering strategic ideas that help clients grow their businesses, supported by great insights, digital, media, analytics and content - all of which we provide in-house - is clearly working, and we're only going to continue to turn up the heat in the coming year."
Both publications called out the need for media agencies to evolve, and lauded MediaCom for its commitment to such savvy reinvention. Ad Age said that "the shop has finally cracked the code on digital and content by making data drive the work," and this week's Adweek feature observes that "MediaCom has positioned itself as a creative entity, capable of delivering data-driven strategies and contributing to campaigns that drive results."
The agency's work for Shell's Pennzoil brand, including the National Geographic documentary, Breaking Barriers, and the 2014 SXSW Mario Karting Reimagined activation (a Creative Media Awards Best in Show and Adweek Media Plan of the Year winner) is a celebrated example of the agency's capabilities. "[Breaking Barriers] is a good example of [MediaCom] turning a dry spots-and-dots assignment into strategic, creative, consumer-facing work that gets people excited, breaks through and ultimately drives sales," Shell's global brand manager, Chris Hayek, told Adweek. "Our sales grew roughly 30 percent in a category that grew at about half that rate," he added, and that's the "bottom line."