Agency recognized as part of annual A-List honors
MediaCom was specifically noted by Ad Age for cracking "the code on digital and content by making data drive the work" and "creative thinking and execution that went far beyond traditional media." This innovative spirit helped the agency not only pick up a series of massive new business wins - including Anheuser-Busch InBev, Merck, eBay and DSW - but also drive significant growth among many of its existing clients.
"We put plans in place where we'd have analytics and data on every single piece of business," said Sasha Savic, CEO of MediaCom USA, in the agency's winning profile. "The whole agency started taking it seriously that the only way to grow and survive in the marketplace is to have uncompromising creativity and science when it comes to data and research."