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MediaCom scoops trophy at WPPed Cream Awards

MediaCom has won a Crème de la Crème WPPed Cream Award for 'Better Content Through Data', a content-driven campaign launching Bose’s first-ever fashion headphones.

The campaign, which has already enjoyed success at this year’s Cannes Lions and M&M Global Awards, was the overall winner in the Media category.

Delivered via a unique three-way partnership between Vice, Facebook and Spotify across the UK, France and Germany, MediaCom made Bose relevant and authentic to its target audience of millennials.

The WPPed Cream awards recognise the very best creative work produced by hundreds of WPP companies around the world, across all marketing disciplines.

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