Client loyalty and new business record contribute to global recognition
MediaCom has been recognized as the world's leading media agency by RECMA, the independent research organization charged with the in-depth assessment of global media agency network performance.
The results were published this week in RECMA's authoritative Network Diagnostics report, with MediaCom ahead of Carat, OMD and Starcom across 19 key qualitative metrics designed to measure agency vitality and structural ability to address today's complex communications challenges.
MediaCom's top position is underpinned by its recent new business success across a number of networked clients, with marquee client wins including Mars worldwide planning, The Coca-Cola Company assignment in Mexico and the highly-coveted AB Inbev account in the US. Momentum in the US, the largest market for all players in the industry, has resulted in MediaCom being named 2015 U.S. Media Agency of the Year by both Advertising Age and Adweek.
The full RECMA qualitative assessment is based on MediaCom's performance across 40 markets in not only pitch competitiveness, but also client loyalty, top management, digital resources and awards, reflecting the agency's proven performance in delivering superior results for global clients such as
The Coca-Cola Company, Procter & Gamble and SONY.
The no. 1 accolade comes at a time of unprecedented change in the industry, with a large number of major accounts currently in review. MediaCom's structural readiness, as detailed by RECMA's report, enables it to compete ongoing without destabilizing existing relationships.
"We've worked incredibly hard over the last few years to consistently build the global scale and expertise it takes to commit 100% to all our clients while still winning new business," said Stephen Allan, Worldwide Chairman and CEO of MediaCom. "With more brands looking to marketing to drive business growth, our Content + Connections positioning and systems thinking approach enables us to provide a unique level of guidance and maximize client shareholder return.