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MediaCom dominates Festival of Media shortlist

MediaCom dominates Festival of Media shortlist

MediaCom has topped the shortlist for the Festival of Media Global Awards, securing recognition for its work across a broad range of markets and brands and comprehensively outperforming its rivals.

Twenty-one different campaigns were recognised by the judges as best in class across 17 different categories. The best performing entry was MediaCom China’s campaign for P&G hair care brand, Rejoice, which was nominated in four categories, while Norway’s two shortlisted campaigns for Ikea and Babyshop were shortlisted in a trio of categories each.

Other MediaCom clients nominated include Bose, Coca-Cola, Dell, P&G Gillette, P&G Head & Shoulders, P&G Old Spice, Revlon, Shell and VW. The agency has consistently performed well at the Festival of Media Global Awards, topping the shortlist in 2012 and 2013 and was named Agency Network of the Year in 2010 and 2012.

Festival of Media is the only award show that is dedicated to the evolution of media and that celebrates the best in media thinking and communications.

We’re thrilled once again to be topping the global shortlist across the highly competitive categories of the Festival of Media. From content to communications strategy and native advertising to e-commerce, MediaCom teams around the world are producing outstanding work for a broad range of clients. I’m particularly proud that a grand total of 21 individual campaigns, across 7 different markets have been recognised, demonstrating the consistency being delivered by our teams across a wide breadth of markets in creating connected communications systems for our clients. Congratulations to all the teams behind this phenomenal success,” said Stephen Allan, Worldwide CEO and Chairman at MediaCom.

The following campaigns were shortlisted:

Best Communications Strategy

  • Lucozade Conditions Zone, Lucozade Sport, UK

Best Entertainment Platform

  • #Listenforyourself, Bose, UK
  • Coke TV, Coca-Cola, Germany
  • Devious Maids Get Busted, NBC Universal, Australia
  • Shili Footballs Club, Head & Shoulders, China
  • Mario Karting Reimagined, Shell Pennzoil, USA

Best Event/Experiential Campaign

  • Your Future is Not Pretty, Queensland Government, Australia

The Creative Use of Media Award

  • Power of Sport: #makethefuture, Shell, UK
  • Share a Coke 2, Coca-Cola, UK

The Effectiveness Award

  • A Highly Charged Launch of the new e-Golf, VW, Norway
  • Rendezvous with your Soulmate, Rejoice, China

Best Use of Content

  • Devious Maids Get Busted, NBC Universal, Australia

Best Use of Video

  • Scandal Shave, Gillette, India
  • Share a Coke 2, Coca-Cola, UK
  • The Mahn Song, Old Spice, Australia

Best Community Development

  • Love Is On, Revlon, USA
  • Take IT Easy, Dell, Germany

Best Digitally Integrated Campaign

  • Rendezvous with your Soulmate, Rejoice, China

Best Social Media

  • Rendezvous with your Soulmate, Rejoice, China

Best E-Commerce Campaign

  • Babyshop Embraces Showrooming, Babyshop, Norway
  • There’s No Such Thing As Bad Weather, IKEA, Norway

Best Use of Technology

  • Fanbande – Volkswagen’s Perimeter of Engagement, VW, Germany
  • Power of Sport: #makethefuture, Shell, UK
  • Rendezvous with your Soulmate, Rejoice, China
  • Share a Coke 2, Coca-Cola, UK

Best Use of Native Advertising

  • Cities Energized: The Urban Transition, Shell, USA

Best Launch Campaign

  • #Listenforyourself, Bose, UK

Consumer Research Award

  • #Listenforyourself, Bose, UK
  • There’s No Such Thing As Bad Weather, IKEA, Norway
  • The Smart Use of Data Award
  • Babyshop Embraces Showrooming, Babyshop, Norway
  • There’s No Such Thing As Bad Weather, IKEA, Norway

Best Targeted Campaign

  • Babyshop Embraces Showrooming, Babyshop, Norway
  • Coke Zero Can Promotion, Coca-Cola, Germany
  • Take IT Easy, Dell, Germany
  • Unshaven is Unbathed, Gillette, India

Click here to view the full shortlist.

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