MediaCom’s content creators have picked up the top prize at the International Content Marketing Awards.
The Grand Prix campaign saw Shell refurbish a derelict football pitch in Rio de Janeiro, using kinetic tiles to provide the power for the floodlights and demonstrating the company’s innovation in energy solutions.
Content created by MediaCom, combined with earned coverage, ensured the project secured global coverage for Shell, changing consumer attitudes towards the brand.
MediaCom’s success in beating 100 agencies from 21 different markets reflects the expansion of the MediaCom Beyond Advertising team and its ability to generate truly engaging content.
Full details of all the winners can be found on The-CMA.com.