Antonio Miranda to lead MediaCom's latest venture in Latin America
Fernando Silva says "For MediaCom LatAm, it is very important to have offices in Peru. It is a healthy, thriving market and one of the fastest growing economies in Latin America. We live in a world where the differences between agencies are minimal, so it is essential we make our mark in Peru. It's one of the key pieces in the Latin American puzzle."
Antonio Miranda adds: "Peru is a very dynamic market and our presence here helps differentiate MediaCom from our rivals. In keeping with our company spirit, MediaCom Peru will focus on deep consumer analysis, employ our comprehensive strategic planning model and work across all platforms, including digital. We already have global customers like Bayer and Sony Mobile, while Mazda and Ceper are local customers. We know the value of our brands and our customers, but above all, the value of the people behind each idea."