After five years in a successful partnership with Virta Media community in Helsinki, GroupM ended the relationship on 1st June and launched MediaCom as a separate and fully owned company in Finland.
The agency is led by Micke Nordman, Head of Business Development at GroupM, and Katri Laitinen, COO at MediaCom.
The creation of a MediaCom operation provides clients with significant advantages and is closely linked to the roll-out of MediaCom's new global planning approach and positioning as the Content + Connections agency.
MediaCom clients will also be able to leverage parent company, GroupM's specialist expertise, providing a dramatically more comprehensive service in areas such as Digital, Programmatic Buying and Analytics.
The new office opens with approximately €25M in billings and is the 6th largest operation in the market, with the resources to identify key connections for its clients and create content that engages with their target audiences.
"We've worked extremely closely with Virta for five years and we'd like to thank Mika and his team for the service they've provided however there is no substitute for a fully owned MediaCom operation. This launch allows us to provide even better services to our existing clients and will help persuade more brands in Finland that MediaCom is the right agency for them," said Nick Lawson, CEO EMEA at MediaCom.
Tina Terho, CEO at GroupM Finland, added: "GroupM is a strong agency group in Finland and launching MediaCom reinforces our position and enables us to further develop our business and attract talent to our group. Micke and Katri are a great team with years of experience as well as being entrepreneurs with a track record of building new and successful businesses."