BOCA RATON, FL - The ADT Corporation
(NYSE: ADT) today announced it has selected three new marketing
agencies of record effective October 15. Arnold Worldwide has been
tapped to drive ADT's brand strategy and translate its positioning
into ground-breaking advertising communications. MediaCom will
provide media buying and planning services to enhance ADT's
existing media relationships and help identify new target market
opportunities. SapientNitro will redefine ADT's digital strategy
and unify the customer experience across platforms.
"Each agency showed a deep
understanding of ADT's business, presented creative insights and
had great chemistry with our team members," said Tony Wells, chief
marketing officer at ADT. "After a four-month review process, we
are confident Arnold, Mediacom and SapientNitro are the right
partners to help us grow our business."
The agencies will work together to
deliver a robust acquisition and retention marketing strategy,
allowing ADT to continue to expand its market position, attract new
customers to the brand and deliver more meaningful communications
to its 6.5 million customers. ADT partnered with Avidan Strategies
in New York to conduct its agency review process.
The ADT Corporation (NYSE: ADT) is a
leading provider of electronic security, interactive home and
business automation and monitoring services for residences and
small businesses in the United States and Canada. ADT's broad and
pioneering set of products and services, including ADT Pulse
interactive home and business solutions, and home health services,
meet a range of customer needs for today's active and increasingly
mobile lifestyles. Headquartered in Boca Raton, Florida, ADT helps
provide peace of mind to more than six million customers, and it
employs approximately 17,000 people at 200 locations. More
information is available at www.adt.com.