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MediaCom wins big at Global Festival of Media 2014
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Agency appointed to manage activation
activity around Dell's Glasgow 2014 Commonwealth Games brand
MediaCom Sport has been appointed to
manage activation activity around Dell's Glasgow 2014 Commonwealth
Games brand ambassadors. With 12 months to go until the Opening
Ceremony of the Glasgow 2014 Commonwealth Games in Scotland, the
sports marketing agency will help Dell to maximize the opportunity
around this landmark sporting event by helping it connect with
local schools, small businesses and Dell staff via a group of
exciting young athletes. MediaCom Sport have identified and
recruited four up and-coming sporting figures, all of whom have a
good chance of medalling at the games, to act as athlete
ambassadors for Dell.
The team of inspiring athletes are:
Lynsey Sharp, Scotland's 800m runner who was recently crowned
European Champion; Welsh racing cyclist, Elinor Barker, the
reigning junior world time trial champion and 2013 World
Championships golf medalist; and brothers Sam and Oliver Hynd
(MBE), both two-time Paralympic gold medallist swimmers.
"We're thrilled to be bringing Dell's
commitment to Glasgow 2014 alive via an exciting programme of
events. These four selected Brand Ambassadors represent some of the
UK's finest emerging talent, and the dedication they have shown to
their sport is truly incredible. We're convinced that they will
inspire not just future generations of athletes, but also Dell
staff and businesses in general," said James Hough, Director of
Sport at MediaCom Global.
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