Tuesday, 29/01/13

MediaCom launches operations in Colombia

Agency consolidates its operation in Colombia through the acquisition of Massive, a well-known local agency

MediaCom Colombia Paulina Parra


MediaCom, one of the worldwide leading media agencies consolidates its operation in Colombia through the acquisition of Massive, a well-known local agency, strengthening its regional presence and reinforcing its service offering in this market.

MediaCom Colombia will be led by CEO Paulina Parra, who with over 15 years of experience in creative and media agencies will be in charge of the development of the Andean Region. Paulina holds several awards, including the "Partnership Award" she won at FOM 2009 and "Best Use of Outdoors" at FOM 2011. She has participated as a judge at Cannes 2010 and FOMLA 2012.

 "Paulina has well-defined competences focused on a vision of change, innovation, client service and teamwork, in other words, the real People First profile that defines MediaCom. No doubt she will add a strengthening of the operation in the market and will bring a fresh and inspiring air to all of the Region offices." Said Fernando Emilio Silva, CEO of Latin America & Caribbean.

Part of the team that will work with Paulina will be formed by Ximena Villamil, Client Services Director; Marlene Acosta, Negotiation Director; Diana West, in charge of Digital Services and Milena Moncaleano, leading the Research and Insight Department.

This bet from MediaCom aims to strengthen growth throughout Latin America with the leading commitment that characterizes the company in every market.