MediaCom, one of the worldwide leading media agencies consolidates
its operation in Colombia through the acquisition of Massive, a
well-known local agency, strengthening its regional presence and
reinforcing its service offering in this market.
MediaCom Colombia will be led by CEO
Paulina Parra, who with over 15 years of experience in creative and
media agencies will be in charge of the development of the Andean
Region. Paulina holds several awards, including the "Partnership
Award" she won at FOM 2009 and "Best Use of Outdoors" at FOM 2011.
She has participated as a judge at Cannes 2010 and FOMLA 2012.
"Paulina has well-defined
competences focused on a vision of change, innovation, client
service and teamwork, in other words, the real People First profile
that defines MediaCom. No doubt she will add a strengthening of the
operation in the market and will bring a fresh and inspiring air to
all of the Region offices." Said Fernando Emilio Silva, CEO of
Latin America & Caribbean.
Part of the team that will work with
Paulina will be formed by Ximena Villamil, Client Services
Director; Marlene Acosta, Negotiation Director; Diana West, in
charge of Digital Services and Milena Moncaleano, leading the
Research and Insight Department.
This bet from MediaCom aims to
strengthen growth throughout Latin America with the leading
commitment that characterizes the company in every market.