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FIA Formula E Championship appoints MediaCom as Agency of Record
MediaCom Names Nick Burcher EMEA Head of Social Media
Free Elvis - How to unleash your inner creativity
Pelé signs for Team Volkswagen
Stephen Allan: Business is where the consumers’ eyes are
MediaCom Norway and MediaCom USA recognised at Global Festival of Media Awards
Stephen Allan: "The media explosion is happening now in South America"
Winner of International Tell The Truth Competition Announced
MediaCom launches operations in Colombia
MediaCom has picked up the most-awarded agency title for the third time
Recognised for VW Beetle and Shark Week campaign
MediaCom USA won the content marketing category at this year's Creative Media Award for an innovative campaign that had the Volkswagen Beetle swimming with the sharks.
MediaCom and Discovery Communications took home the award for partnering VW with Discovery for the 25th anniversary of its annual Shark Week programming. The content-driven campaign centred on the design and construction of a shark observation cage from the frame of the VW Beetle that was actually driven on the bottom of the ocean.
The three-part content series included the design, building and driving of the Beetle shark cage. The campaign generated substantial PR coverage, including in The New York Times and AdWeek.
The Creative Media Awards are hosted by Media Magazine and honour creativity in the media industry. MediaCom managing partner David Fasola was on-hand at the ceremony in New York to accept the award.
Sue Unerman, Chief Strategy Officer, MediaCom UKA Total Eclipse of the Media Rationale?
MediaCom’s consumer panels round the world tweet about their lives and purchasing influences
BLINK #5 is out nowThe Passion Issue In the latest issue of BLINK, we focus on consumer passion points and explore how brands are leveraging them to cut through.