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GroupM reports ad recovery is on track to match 2007 high point in 2015
MediaCom announces new North America CEO
MediaCom and Google team up to create Mobile Ignition Project
MediaCom nominated 15 times at 2014 M&M Global Awards.
MediaCom wins bid to lead eBay's global media
Mobile Ads Must Be More Interactive, says MediaCom's Ben Phillips
Recognised for VW Beetle and Shark Week
MediaCom USA won the content marketing
category at this year's Creative Media Award for an innovative
campaign that had the Volkswagen Beetle swimming with the
MediaCom and Discovery Communications
took home the award for partnering VW with Discovery for the 25th
anniversary of its annual Shark Week programming. The
content-driven campaign centred on the design and construction of a
shark observation cage from the frame of the VW Beetle that was
actually driven on the bottom of the ocean.
The three-part content series included
the design, building and driving of the Beetle shark cage. The campaign
generated substantial PR coverage, including in The New York Times and AdWeek.
The Creative Media Awards are hosted
by Media Magazine and honour creativity in the media industry.
MediaCom managing partner David Fasola was on-hand at the ceremony
in New York to accept the award.
MediaCom launches operations in Colombia
MediaCom ropes in Sriram Sharma to take over from Anita Mookerjee as Head of South
10 Golden Rules for Advertisers on Making Sports Sponsorship Work A follow-up to the 2014 FIFA World Cup
The latest updates from MediaCom Global
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