Pressed for time or at your leisure? Choose our Executive Summary or In-depth website by clicking on the button below.
MediaCom USA Named “Media Agency of the Year” By Adweek and Advertising Age
MediaCom APAC receives 15 shortlists at FOMA '15
MediaCom Australia shortlisted for FOMA 2015
MediaCom USA is Advertising Age’s Media Agency of the Year for 2015
MediaCom US wins best in show at Creative Media Awards
The Connected Life at CES 2015: Wrap-Up Report
Agency wins media planning and buying
business across APAC and Middle East
Singapore, 5 February 2013 - MediaCom has
won the media planning and buying business of New Zealand-based
dairy company Fonterra across Asia Pacific and Middle East. The win
follows a comprehensive five-month review managed by consultancy R3
MediaCom secured the business after pitching against OMD,
the incumbent, Carat and Mediabrands. Agencies were evaluated on
their innovative approach to media and competitive pricing, in a
process which included in-market chemistry meetings and a regional
brief. Throughout, MediaCom showcased its strategic capabilities
and regional strength.
Goh Shu Fen, co-founder and principal
of R3 said, "Running a review spanning 10 markets is a formidable
challenge. It would not have been possible without the commitment
from Fonterra and all participating agencies…at local market
Caroline Giller, Fonterra's innovative marketing and digital
manager for Asia and the Middle East said, "MediaCom demonstrated a
clear point of view on the role of communications for Fonterra, not
only now but, most importantly, moving forward into the future.
Throughout the entire process they were the most consistently
performing agency across all markets."
Toby Jenner, COO MediaCom Asia Pacific who led the pitch, said,
"We are delighted to have won the business against such strong
competition, Fonterra have led an incredibly rigorous process which
demonstrates the importance they place on the role of
communications within their business. We're looking forward to
supporting Fonterra's ongoing business success with some great
MediaCom's appointment is effective 1 April.
Multi-discipline talent Alicia Lisowski to lead MediaCom Chicago
MediaCom Worldwide Launches Response Division
'Automated mobile marketing is the next big thing' says MediaCom's Global Head of Mobile, Ben Phillips
The latest updates from MediaCom Global
BLINK #8 is out nowThe Systems Thinking Issue
Do you think about your communications as an interdependent system? If not, find out why you should.
Media Planning & Buying
Consumer Insights & Research
Terms and Conditions
MediaCom. People first, better results
© Copyright 2014 MediaCom