New York: MediaCom Worldwide today
announced two changes to its senior executive roster, with the
centrepiece being a new practice dedicated to international
advertisers based in the United States.
The new division, MediaCom Beyond
Borders, will be led by Fraser Riddell, a 23-year agency veteran
who will leave his current role as Global Chief Business
Development Officer to become MediaCom's Global Chief Client
Over the years, Fraser has
led award-winning work for some of MediaCom's largest international
clients, including Procter & Gamble, Coca-Cola, Universal
Music, Oracle and Shell. Since becoming the head of global new
business 5 years ago, he and his team have delivered over $9bn in
In his new role, Fraser will
focus on elevating the worldwide service MediaCom provide to
international advertisers based in the United States, and will
assume additional global client responsibilities.
Fraser's replacement as
Global Chief Business Development Officer will be Toby Jenner,
currently COO of MediaCom Asia Pacific.
Toby joined the agency as
MediaCom Australasia CEO in 2008. During his tenure, MediaCom
became the most industry-awarded, top ranked agency in Australia,
winning business from Yum!, IAG, Foxtel, Danone, EA and others.
Since taking on his current role in 2011, he has helped make
MediaCom the fastest growing RECMA-ranked network in the region: a
position recently reinforced with the agency's $150m Fonterra
Toby will relocate from Singapore to
New York in June and join Fraser on MediaCom's Worldwide Executive
Stephen Allan, Chairman and CEO,
MediaCom Worldwide said, "Our commitment to fostering a culture
that attracts and retains the very best talent has produced a duo
perfectly matched with two of our greatest opportunities.
Fraser will be able to offer USA-based worldwide clients the
central leadership and specialist services they require, while Toby
will have the opportunity to apply his business-building skills to
a larger, worldwide canvas."